“We want to make sure that our studio partners have an opportunity to create content not being held hostage by one particular platform, but being agnostic and really working with a lot of different platforms,” Crouts said. But to meet the demand of players the world over, and stay competitive worldwide, games need to be available on every platform. Today, mobile completely dominates both PC and console games revenue not just in China, but worldwide. We want to carry the DNA of Tencent games at a macro level, but also plan and adapt for the changing market and really meet the needs in the West.” Meeting global cross-platform demands “We want to put quality first with awesome creative content that the market actually wants and cares about, and then try and provide an ongoing, everlasting solution with continuous value,” he said. And that model is really at the heart of everything TiMi does, he explained, and why Tencent is a valuable partner, providing a foundation from which to adapt to a changing market. They’re well beyond the premium DLC era, Ward said - today the way to provide value to players is with games-as-a-service and live service models. “It’s how we engage with our studios, helping them realize their vision, applying the resources that we have, across all of the different disciplines in marketing - when it comes to social media, when it comes to paid advertising, when it comes to research and user insights and giving that back to the development teams.” “The big thing that we’re trying to do is provide that overarching brand and container for all of our great studios,” Crouts said. Honor of Kings, a collaboration between TiMi and Level Infinite, currently has 100 million DAUs - a bonafide mobile sensation, with an audience of more than 50% women gamers. The Level Infinite brand, encompassing a broad array of partner studios and content creators, aims to ensure everyone under that umbrella has the resources, the focus and the understanding of the marketplace to bring the right users to the right content, and create a hit, said Crouts. At GamesBeat Summit 2023, Ryan Ward, commercial team director at TiMi Studio Group - best known for Honor of Kings - and Anthony Crouts, marketing director, Tencent Games North America, discussed the ways Tencent and its subsidiaries are successfully collaborating to make big games and bring them to a worldwide audience. She didn't interfere if not being asked or unless we had been stuck on something for very long time.Level Infinite, the western arm of global game giant Tencent, and its TiMi Studio Group, founded in 2008, are making an effort to deliver high-quality games to a global audience. The staff was really nice and deserves 5 stars! Stephanie helped us when we needed a clue or help but always made sure to let us try for some time first. For my partner, who hadn't done any room before, it was a great experience, and I let him take the lead on most of the things not to spoil his fun. Except for the last three steps, I've seen nothing new nor original. (Admittedly, I am chicken-hearted and hate horror movies) The riddles, disappointingly though, were average at best. Especially the warning to watch our backs and never let a door fall shut behind us contributed to an overall horror-movie-like-feeling. A word of warning: If you are chicken-hearted, this room is not for you! I constantly felt unnerved. The room is beautifully and stunningly made, clearly with an eye for details and deserves 5 stars. Part of a duo, we chose the Horror Hospital which was just recently opened. Shortly said (for a more detailed review, scroll down), great as a first or maybe second room experience, ideal for a team of two people and a stunning atmosphere but if you already have made some experiences I'd advise you to try another room.
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